The awards aim to:
- highlight the responsibility of public sector managers to cater to the needs of the whole community and to fully inform all people about their services and activities.
- promote the advantages for commercial managers of marketing their product or service to every potential client or customer.
- stimulate creativity in marketing to a culturally diverse society.
- recognise work of a high marketing standard so as to inspire marketers who are not yet meeting the challenges of a culturally diverse society and do not enjoy the benefits of this market.
- promote a more equitable representation of our diversity as a nation through mass media marketing channels.
Press here to read more about the awards and past winners.
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