Welcoming Chinese Guests


China – the world's largest nation – is also the #1 outbound tourism market. Each year, tens of millions of Chinese travel abroad, spending thousands of dollars per person. If you are a tourism and hospitality industry executive in Europe or the U.S., we can help you learn how to welcome your Chinese guests.

Welcoming Your Chinese Guests: A Practical Guide for Hospitality and Tourism


book - Welcoming Your Chinese Guests"Welcoming Your Chinese Guests: A Practical Guide for Hospitality and Tourism" is written by Multicultural Marketing and Management  (MMM), an award-winning multicultural communication agency in Australia. MMM has 20 years of experience in helping government entities and private companies, large and small, with their marketing and communication challenges in 70+ languages. We have conducted face-to-face cross-cultural training to thousands of persons about different cultures. 

There are seven modules in the book. You will follow a simple, easy-to-understand format that contains scenarios with appropriate and inappropriate actions, discussions, tips and suggestions. Each module has a short quiz that aims to test your knowledge on the topics.




The book is personal, practical, and engaging, with examples and real-life scenarios that will bring Chinese tourists to life for tourism venue operators – such as theme park staff, restaurant owners in tourist areas, hotel staff, and others. 



MMM is an accredited tourism business in Australia. Welcoming Your Chinese Guests has been ranked No.25 best selling in Business Training at Amazon Germany.

Excerpt


Learning Objectives:
  • You will learn about the Chinese language and its variety of dialects.
  • Explore the Chinese values that are the foundation of their culture system.
  • Discover how to greet your Chinese visitors and how to use the appropriate etiquette specific to the Chinese culture system.
  • Determine what you need to know and do when using a Chinese-English interpreter.


Scenarios
In Motel Sydney, Owner Kylie Martin received a group of 20 Chinese guests from Shanghai for a week. They were in Sydney to attend a trade show, and Kylie was quite proud of her hard work in securing the booking for this group through the Lotus Travel Agency, a Sydney-based Chinese agency. From her Internet research she learnt that Chinese people like the color red and prefer doing business with Chinese.
Kylie bought some packets of red envelopes from a Chinese shop and inserted her motel’s business card in each envelope as part of a welcome gift. She contacted her Cantonese-speaking friend to act as a Chinese-English interpreter on the day of her guests’ arrival.



As well as the red envelope, each welcome gift included a small container with a fresh white Cup Flower from the local florist. When the group arrived, Kylie decided she would greet her Chinese guests personally in the lobby. She left the welcome gifts on the lobby table so the guests could help themselves.  

Three days later, Kylie requested the florist to deliver more fresh white flowers for her Chinese guests. On the day of the guests’ departure, one of them introduced herself to Kylie and presented her with a small souvenir from China. Kylie was so excited she immediately opened the gift to show her gratitude. She believed she had provided her Chinese guests with a pleasant experience in Sydney.


A hotel in Newcastle is expecting a group of eight Chinese businessmen from Beijing to arrive for a three-day business meeting. The meeting will take place in the hotel beachside conference room on the second and third days of their stay. Hotel Manager Jacob Walker received the booking through the Chinese Economics Society Australia ( CESA ) which also offered to provide a free interpreter phone service to assist the hotel. This would be the first Chinese group Jacob would handle all the way from arrival to departure. Jacob was thrilled to prepare the conference room in anticipation of the group. He placed a black tablecloth on the conference table, and added two Chinese-style teapots and a bowl of caramel candy. Jacob also learned from CESA that the businessmen would return to Newcastle once a month for the next six months and would like to use the conference room during each visit. Jacob believed this would be his big chance to impress his Chinese guests and secure their return visit.

When the Chinese businessmen arrived, Jacob was eager to meet them. He shook hands with each of them and introduced himself as the hotel manager. Jacob also offered to help with dinner arrangements at a nearby steakhouse. One of the Chinese businessmen said he would much prefer Chinese food to steak. Jacob was so excited to share the food and culture of Australia, he tried to convince the businessman that the steakhouse meal would be more enjoyable than Chinese food.

Discussion
A welcome gift is a positive goodwill gesture toward Chinese visitors.

1.Which one of Kylie’s welcome gifts was a good choice for the guests, and which items could be replaced?

2. How should Kylie have distributed the welcome gifts to the guests?

3. What should Kylie have done when the Chinese guest gave her a gift?

4. Do you think it was a good idea that Kylie utilized her interpreter friend, and what could she have done to prepare for the interpretation?

5. Which of the conference room preparation selections could Jacob have improved upon for the Chinese businessmen?

Book purchase links:
 Amazon USA
Amazon Germany
Amazon UK
Amazon Canada
Amazon Australia
Amazon France
Amazon Italy
Amazon Spain
Smashwords (for Kobo, B&N, Apple etc)

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...