City of Sydney Chinese Lunar New Year Festival

The City of Sydney hosts one of the largest Chinese New Year celebrations in the world. Each year, the events attract hundreds of thousands of visitors and tourists from around the world.

For this year, the Year of the Sheep, the festival will launch on 13 February. We recently helped the City of Sydney in a research project about the festival, so we are quite keen about it. Come join the Lunar New Year festivities!

Press here for details of the festival.

Lunar New Year tradition: red envelopes

We talked about Lunar New Year on Tuesday. One of the traditions among the Chinese is for the married people to give red packets to single persons and children; each packet has a coin or small amount of cash, or perhaps a piece of candy.

The original reason for this tradition was to keep away evil spirits, but nowadays it's just a tradition for fun.

Here is a red packet we designed for a client in a previous year.

Market to the Asian communities in Australia

Have you thought of marketing your products or services to Asian communities? Lunar New Year is a popular festival where you can stage such promotional events.

MMM has helped many clients organise their promotional activities at these festivals. Just call us soon, as the Year of the Tiger events are almost completely booked. Here is a photo of our award-winning promotional activity for Kraft's Vegemite.