Food Consumption Research

Last year we conducted research for a FMCG client, on household food consumption and preparation. We looked at the major CALD communities in a few suburbs in Sydney. Below is a chart to share with you. How do you think this information correlates with food consumption?

When your target audience does not speak your language

Do you know if your target audience understand your marketing messages?

Have a look at the statistics below. You can see many of the CALD communities (Culturally And Linguistically Diverse communities) do not speak English well, or not at all.

This shows that it is important to make sure your marketing message is translated.