微信 (WeChat)营销活动要求团队成员

我们是一间拥有22年经验的多元文化专业营销公司。我们正为客户进行13周的微信 (WeChat)营销活动，要求下面的团队成员（住澳大利亚任何地点也可以）：

1）学习健康，自然疗法或营养的国际或本地华籍学生;或
2）有孩子的华籍父母;或
3）专业华籍青年;或
4）具有较强的微信的追随者的华籍人士

你必须能讲，写中文，并在澳大利亚或海外有较强的微信的追随者。

你将帮助我们发布中文的市场营销和有关健康产品的信息到您的微信的网络，给我们市场营销活动的反馈。该项目将在2015年6月开始。没有涉及到销售。

整个项目我们支付每小时10元×13小时。你的追随者订阅我们的客户的微信账号，你可能会收到奖金。根据结果，营销活动可能扩展到6至12个月。

请电邮你的姓名，电话号码和有多少微信追随者: info (at) multiculture.com.au

我们将进行电话面试。

Nissan Facebook Competition Causes Fury

We are a multicultural marketing firm, and last week this marketing issue caught our attention in the news.

Nissan Australia is embroiled in a social media storm after it awarded a free $20,000 car and $1250 voucher to personal friends of a staffer managing its Facebook competition.

A marketing source said it was unfortunate that the competition result looked dodgy because Nissan's system was far more objective than other competitions, which for example ask entrants to write 25 words or less on why they should win.

In those competitions judges must subjectively decide the winner by committee whereas here the source said it was done by a computer algorithm based on who engaged most actively with the competition.

Social media consultant Laurel Papworth said the issue for Nissan most likely arose because the ad agency staffers working on the campaign would have advertised it first on their own social networks. It was then highly likely that friends would enter.

Excerpt from Sydney Morning Herald. Press the link to read more.

But why would the ad agency do this? Shouldn't they be putting advertisements out in Facebook to draw participants, instead of asking staff to advertise it on their own social networks?

An important niche market

When you consider targeting the ethnic communities in Australia, don't forget to include overseas students in the mix if your products or services are right for them. The data is from www.aei.gov.au.