Where did the title come from?
“O Mouse, do you know the way out of this pool?” Alice began.
The Mouse looked at her rather inquisitively, and seemed to her to wink with one of its little eyes, but it said nothing.
“Perhaps it doesn't understand English,' thought Alice; “I daresay it's a French mouse.”
- Chapter II, Alice’s Adventures in Wonderland
Have you faced similar situations in conducting research with non-native language speakers?
Multilingual research is regularly commissioned and conducted by all sizes of corporations as well as local, state and federal government agencies.
However, simply translating your research instrument may not necessarily mean that your respondents understand your questions, or answer them correctly.
I will outline the steps to turn your multilingual research into a multicultural success.
• Importance of demographic analysis of samples
• Selection of the right language groups in research
• Development of culturally sensitive research instruments
• Recruitment of multilingual target audiences and fieldworkers
• Reporting with a multicultural perspective
Check out the conference by pressing here. Hope to see you there!
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