I'll be presenting "It's a French mouse: Tips for successful multicultural research" at the Australian Market & Social Research Society (AMSRS) Conference at the Sydney Hilton Hotel this Friday (9 Sept).
In the past two weeks, I've been calling some mainstream research agencies, hoping to meet up with them at the conference. While many of the research companies are very keen to learn about multicultural research, some are quite lukewarm.
One woman told me today that their agency is helping financial companies to conduct research, and she is only interested in interviewees in Australia who can articulate well in English.
If you look at the Census statistics, for example, among the China-born Australians, nearly 35% of them do not speak English well or not at all. And yet, Chinese-Australian are among the most wealthy because many of them are business owners or engaged in trading with China.
For Korean-born Australians, 37% of them do not speak English well or not at all. Korean Australians are among the fastest growing migrant groups, and many of them came to Australia on a business visa.
Why would you ignore one out of three of your target audience when you conduct research?
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